{"title":"INITIAL","description":null,"products":[{"product_id":"initial-rodeo-charm","title":"Initial Rodeo Charm","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch1 style=\"text-align: center;\"\u003e\u003cstrong\u003eFor the Love That Rides Beside You\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe Initial Rodeo Charm™ isn’t just a necklace; it’s a love letter in silver, wrapped in Western flair. With its vintage belt buckle-inspired design and bold custom initial, this piece feels like it was made for wild hearts and soft souls alike.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"413\" width=\"407\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0820\/3783\/4012\/files\/ezgif.com-video-to-gif-converter_1_f1d11828-1096-4c32-8e59-798cbeb97e44_480x480.gif?v=1750789800\" style=\"margin-right: auto; margin-bottom: 16px; margin-left: auto; float: none; display: block;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003ch2 data-start=\"534\" data-end=\"776\" style=\"text-align: center;\"\u003e\u003cstrong\u003eCarry Their Initial, Wherever Life Takes You\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"534\" data-end=\"776\" style=\"text-align: center;\"\u003eWhether it’s your own letter or someone else’s close to your heart, this charm brings emotion to every outfit. Wear it as a daily reminder of your roots, your person, or your passion.\u003c\/p\u003e\n\u003cp data-start=\"534\" data-end=\"776\" style=\"text-align: center;\"\u003eIt’s the kind of gift that gives goosebumps, unforgettable, deeply personal, and full of meaning. Yeehaw, but make it sentimental.\u003c\/p\u003e\n\u003cp data-start=\"534\" data-end=\"776\" style=\"text-align: center;\"\u003e\u003cstrong\u003e*Packed with love in a Cowboy Hat Jewelry Box*\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Born Again ","offers":[{"title":"Silver \/ A","offer_id":52125009150236,"sku":"","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Silver \/ B","offer_id":52131783639324,"sku":"","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Silver \/ C","offer_id":52131783672092,"sku":"","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Silver \/ D","offer_id":52131783704860,"sku":"","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Silver \/ E","offer_id":52131783737628,"sku":null,"price":32.99,"currency_code":"USD","in_stock":true},{"title":"Silver \/ F","offer_id":52131783770396,"sku":null,"price":32.99,"currency_code":"USD","in_stock":true},{"title":"Silver \/ 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Your Story. 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The cross speaks of unwavering belief. The letter? That’s yours, maybe the \u003cstrong\u003einitial of a loved one, a child, a partner\u003c\/strong\u003e, or even your own, to remind you that you’re \u003cstrong\u003enever walking alone.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"203\" data-end=\"437\" style=\"text-align: center;\"\u003e\u003cstrong data-start=\"911\" data-end=\"934\"\u003ePersonal \u0026amp; Powerful\u003c\/strong\u003e – Your chosen initial keeps meaning close at hand. \u003cstrong data-start=\"990\" data-end=\"1013\"\u003eFaith-Filled Design\u003c\/strong\u003e – The cross charm \u003cstrong\u003ewhispers hope, guidance, and love.\u003c\/strong\u003e Wear it daily. Gift it for a lifetime. Let it be the piece that tells your story.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-start=\"1310\" data-end=\"1380\"\u003e✨ \u003cstrong data-start=\"1312\" data-end=\"1353\"\u003eChoose your letter, carry your faith.\u003c\/strong\u003e Click \u003cem\u003eAdd to Cart now.\u003c\/em\u003e\u003c\/p\u003e","brand":"Born Again ","offers":[{"title":"Silver \/ A","offer_id":52773052219676,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Silver \/ B","offer_id":52820315504924,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Silver \/ C","offer_id":52820315537692,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Silver \/ D","offer_id":52820315570460,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Silver \/ E","offer_id":52820315603228,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Silver \/ 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Your roots. Your letter.\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0820\/3783\/4012\/files\/SnapTik-dot-Kim-499470deb3e6a01b25f02619c7a086fd-ezgif.com-resize_480x480.gif?v=1759948878\" alt=\"\" style=\"float: none; display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eInspired by the\u003cstrong\u003e heart of the ranch \u003c\/strong\u003eand the\u003cstrong\u003e strength\u003c\/strong\u003e of the \u003cstrong\u003epeople \u003c\/strong\u003ewho keep it alive, the Rancher’s Initial Tag Necklace carries a piece of \u003cstrong\u003eyour story \u003c\/strong\u003ewherever you go!\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eEach pendant is shaped like the\u003cstrong\u003e iconic cattle tag\u003c\/strong\u003e, a symbol of\u003cstrong\u003e heritage, hard work, and pride,\u003c\/strong\u003e yet reimagined with an elegant, \u003cstrong\u003etimeless design\u003c\/strong\u003e. Hand-polished and engraved with your chosen initial, it’s more than jewelry... \u003cstrong\u003eIt’s your mark\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003ch1 style=\"text-align: center;\"\u003e\n\u003cstrong\u003e💫 \u003cstrong data-end=\"1254\" data-start=\"1216\"\u003eWear your letter. Own your legacy.\u003c\/strong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h1\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0820\/3783\/4012\/files\/ezgif.com-resize_5acfb90f-193b-41ad-9123-b19bdb92cfb6_480x480.gif?v=1759948883\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cp\u003ePersonalize it with your \u003cstrong\u003eown initial or a loved one's\u003c\/strong\u003e. 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